Posts by Jason Loehr –

Jason has a diverse background building brands in the digital age, ranging from startups to the Fortune 100. His experience has focused on integrating digital with traditional channels in delivering results-oriented marketing strategy across organizations in retail, healthcare, CPG and recreation. He has a strong understanding of data, analytics and engineering aligned with a passion and discipline in user experience, design thinking and innovation.

How marketing technology is helping a 150-year-old brand to tell its story

Jack Daniels Marketing Technology

Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.

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