Posts by Lucan Creamer

Lucan is the executive Manager at Events Melbourne, City of Melbourne. He began his career in advertising at George Patts Melbourne; he then moved to work on his passion, major events, through the Commonwealth Games, The Rugby World Cup, The Asian Games and Wimbledon. After a stint at agencies in London, Lucan returned home to work with his other passion, Melbourne. Lucan believes in the power of events to showcase the City’s attributes, connect communities with industry and to act as a catalyst for innovation.

Data-driven marketing: the biggest change to business in years

Events Melbourne – City of Melbourne runway

Ahead of his keynote presentation at the upcoming Data Strategy Symposium, Lucan Creamer, Executive Manager of Commercial and Marketing at Events Melbourne – City of Melbourne, explains the monumental impact data-driven marketing has had on how he does business.

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