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July 27, 2017
Highlights from Programmatic Forum - Programmatic Beyond Screens
How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.
Author: Dan Robins
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May 22, 2017
Searching for China’s digital consumer
Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.
Author: Allen Qu
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February 13, 2017
The 2017 Programmatic Summit: A Preview
The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at...
Author: Mark Abay - Content Director, Ashton Media
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February 6, 2017
Why marketers need to understand programmatic
Brands don’t have to take programmatic in-house. They can rely on media agencies to handle the buying but it still pays to have your head around programmatic says Beth...
Author: Beth Reilly - Head of Global Media and Consumer Engagement, Motorola Mobility
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January 16, 2017
The 10 top programmatic trends of 2017
Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.
Author: Mark Abay - Content Director, Ashton Media