Posts by Mark Kessler

Mark Kessler is a senior executive digital professional with more than 20 years of both client-side and agency experience with a strong focus on digital strategy, innovation, customer-centered design (CCD), design thinking, agile & lean methodology, online acquisition, product design & development, customer lifecycle management, mobile, tablet & online platforms, social media and ultimately overall customer experience.

How start-up principles can revolutionise your organisation’s customer experience


Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.

Read More