Posts by Mark Abay

Mark is Content Director at Ashton Media. It's his job to create interesting and engaging conference programs that stretch the thinking of our attendees. Mark works closely with our industry advisors to ensure the conference content is aligned with the needs and interests of our audiences.

Mark Abay - Content Director, Ashton Media

Ad blockers will make better marketers

Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?

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Mark Abay - Content Director, Ashton Media

Agencies trust programmatic display less than marketers

Research conducted by the AMAA finds trust may be lagging for programmatic but agencies and marketers see it delivering better ROI than TV.

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Mark Abay - Content Director, Ashton Media

Customer experience in times of crisis

Khaled Akl

Khaled Akl experienced first-hand the importance of having a CX crisis management plan while overseeing operations for Unilever during the Arab Spring.

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Mark Abay - Content Director, Ashton Media

How customer experience is helping News Corp to connect

Kristen Haynes

With changing consumer habits and a shifting business model, could customer experience be News Corp’s secret weapon?

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Mark Abay - Content Director, Ashton Media

The top five takeaways from the 2016 Customer 360 Symposium

Harriet Wakelam at the 2016 Customer 360 Symposium

From choosing CX KPIs to defining them and understanding how your contact centre fits into the equation, we take a look at the top five takeaways from this year’s symposium.

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Mark Abay - Content Director, Ashton Media

Programmatic: The three biggest challenges

Programmatic Hot Topics 2016

Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.

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Mark Abay - Content Director, Ashton Media

The top takeaways from the 2016 Programmatic Summit

2016 programmatic summit

Didn’t make it along to the sold out 2016 Programmatic Summit or keen to refresh your memory on what you heard? Check out our wrap up of the key learnings.

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Mark Abay - Content Director, Ashton Media

Why you can’t afford not to attend the 2016 Programmatic Summit

Programmatic Summit Audience

Next week’s Programmatic Summit is a must attend and here’s why.

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Mark Abay - Content Director, Ashton Media

The top 10 CX pain points of Australian companies

CX pain points

Customer experience professionals are in the business of finding and fixing the pain points of customers, but what about theirs? We take a look at the challenges keeping our CX pros awake at night.

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Mark Abay - Content Director, Ashton Media

Programmatic has the power to build a better internet

Better targeting and ads delivered programmatically can lead to a better online experience for consumers and advertisers says Dave Osborn from AppNexus.

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