Posts by Mark Abay

Mark is Content Director at Ashton Media. It's his job to create interesting and engaging conference programs that stretch the thinking of our attendees. Mark works closely with our industry advisors to ensure the conference content is aligned with the needs and interests of our audiences.

Mark Abay - Content Director, Ashton Media

CX: A multiple decade initiative

Kerry Bodine

Customer experience expert Kerry Bodine says even companies already implementing CX initiatives are aware there’s some way to go and it’s an ongoing quest that isn’t likely to be ‘solved’ anytime soon.

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Mark Abay - Content Director, Ashton Media

The future of programmatic is servicing customers

Vic Walia

While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2016

Programmatic trends

If 2015 wasn’t the year of programmatic, 2016 certainly will be. In anticipation of the 2016 Programmatic Summit, we spoke to some of the biggest names in the space to pinpoint the trends to watch out for.

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Mark Abay - Content Director, Ashton Media

Will programmatic really take on the job of content creation?

Robot

Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.

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Mark Abay - Content Director, Ashton Media

In five years time our data could be more valuable than our 620 store real estate portfolio

Phone in store

7-Eleven is proof positive that building a data strategy can add untold value to your business.

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Mark Abay - Content Director, Ashton Media

Top 7 takeaways from the 2015 Data Strategy Symposium

Top 7 takeaways

With three action-packed days of data strategy chat to reflect on, we’ve put together this cheat sheet of the top seven takeaways.

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Mark Abay - Content Director, Ashton Media

You don’t need to be the size of LinkedIn to master data

Nicole Isaac

Ahead of her keynote presentation at the Data Strategy Symposium, LinkedIn’s Nicole Isaac spoke to us about big and small organisations utilising data.

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Mark Abay - Content Director, Ashton Media

Beyond CX 2.0: How to next level your customer experience

Customer satisfaction scale

We take a look at recent award winning examples to find out what it takes to deliver a top shelf customer experience.

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Mark Abay - Content Director, Ashton Media

Customer experience: the new programmatic

The Customer

With the hype building, CX is set to push programmatic off its buzzword perch. Is this simply industry trend spotting or something more serious?

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Mark Abay - Content Director, Ashton Media

Agenda for the Customer 360 Symposium 2015 #CS360

Discover how to reach, engage and delight your most profitable customers at the Customer 360 Symposium 2015, Hunter Valley, Sydney. See the agenda here:

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