Posts by Miwah Van

Miwah Van is the founder of Unvorsum a new boutique consulting firm that helps companies unite customers and strategy. In her former roles as Head of Strategy & Business Development for Fitness First and as a management consultant with McKinsey & Company she witnessed companies struggling to align strategy across the entire organisation while ensuring customers and staff are actively connected. Unvorsum aims to help companies make strategy executable and performance measurable while gaining alignment with all stakeholders.

Will the importance of VIP affect your business in 2015?


In 2015 businesses will need to re-assess what being customer focussed means. Do you know how your customers see your business? What is their VIP status?

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Understand the customer experience by bringing data to life

Customer experience survey comic strip

Are you collecting meaningful data for your business? Is this data helping you understand the customer experience and how customers see your business?

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To succeed in business when it counts, go back to basics

Mirrored doors

What distinguishes winners from losers? What defines teams that succeed? To succeed in business it’s time to get back to basics.

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Engage your organisation to ‘think outside the box’

It’s time to start thinking outside the box. How do you engage your organisation across the board to get better innovation and creativity?

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Pay it forward – how to become customer centric

Customer centric is a catch-phrase often used by businesses, but what does it really entail? Miwah Van shares an insight for better customer service.

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