Posts by Scott Thomson

Scott Thomson is one of Adobe's APAC industry strategists. Scott joined Adobe from Telstra where he worked on both the sell side and the buy side of the digital marketing ecosystem as a senior manager in Telstra Media and the Telstra Chief Marketing Office. In his roles at Telstra Scott was involved in digital marketing strategy, transformation, innovation as well as mergers and acquisitions responsibilities.

New world data analytics – Fast data trumps big data

The era of new world data analytics is upon us and it is time to evolve or fall behind.

Read More

Data driven marketing – getting started guide

Data driven marketing - sales

Get started in data driven marketing with a relatively small amount of effort and investment. Scott Thomson of Adobe shares a step by step guide.

Read More