Marketing & Customer Experience Hub

Haley Doel

Breaking Through the Barriers to Successful Website Performance

  Today’s digital world demands more from all of us. We need to tick boxes across numerous touch points – with everything working together. With all the marketing technologies and platforms we have on hand, there is one very important platform at the centre of it all – your website. Almost every marketing dollar you […]

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Catherine Cervasio

Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy

You started Aromababy in 1994 – where did the idea come from? I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist for a fashion retailer accessory supplier. It was in this second role that I came up with the idea to introduce skincare product as ‘accessories’ […]

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Shayne Mele

Access China Summit Speaker Q&A: Shayne Mele, ANZ Merchandise Manager, VIP.com

  Why is China such an exciting market for Australian brands? Australia’s retail growth is fairly flat due to minimal population growth and slow wage growth, so it makes sense for brands seeking greater growth to look abroad and with Asia at our doorstep with an enormous population shift and growth in middle-class wealth, it […]

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Dan Robins

Highlights from Programmatic Forum – Programmatic Beyond Screens

How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.

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Razwina Raihman

Understanding the Chinese media landscape

Australian brands looking to tap the Chinese digital consumer have their work cut out for them developing an understanding of the Chinese consumer, laws and regulations around exporting goods and, most pertinently, getting a grasp of the Chinese media landscape. “China is a very developed market so the marketing and communication principles are much the […]

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Allen Qu

Searching for China’s digital consumer

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Stephen Drummond

Understanding the Foreign-Local Brand Dynamic in China

Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

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Mark Abay - Content Director, Ashton Media

The 2017 Programmatic Summit: A Preview

Programmatic Summit

The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.

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Beth Reilly - Head of Global Media and Consumer Engagement, Motorola Mobility

Why marketers need to understand programmatic

Motorla Moto Z

Brands don’t have to take programmatic in-house. They can rely on media agencies to handle the buying but it still pays to have your head around programmatic says Beth Reilly, Head of Global Media and Consumer Engagement, Motorola Mobility.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2017

Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.

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