Ashton Media

Marketing & Customer Experience Hub

Marketing Specialist, Site Improve

How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Craig James – Associate Director, Customer Experience and Insights at Optus

Where are Australian businesses at with NPS?

NPS

Working with NPS is an ongoing mission, even for businesses that have an established program, says Craig James, Associate Director, Customer Experience and Insights at Optus.

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May Petry - Vice President, Marketing, Digital, Hewlett-Packard Enterprise

MarTech: Don’t get distracted by shiny objects

MarTech

The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.

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Marketing Specialist, Site Improve

Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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Nicole Wales - Founder & CEO

A customer experience culture

Customer experience

Humans are the difference between businesses that provide great customer experience and advocacy and those that do not.

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Paul Meischke - Head of Customer Experience, KFC

Delivering an ‘Always original’ customer experience

KFC

KFC’s customer experience is as original as the 11 different herbs and spices the Colonel selected for the brand’s signature recipe.

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Brooke Hemphill

Millennials V Gen X: Bridging the agency generation divide

Millennials

With Baby Boomers on the fast track to retirement and Gen X a smaller subset of the population than the generations before and after them, Gen X and millennials will soon be required to work together as equals.

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Brooke Hemphill

The shifting competitive set

Management consultancies

Agencies are facing competition from every direction as the competitive set shifts but are they about to be put out of business by management consultancies and professional services firms?

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Brooke Hemphill

How do we achieve diversity in adland?

Diversity - an agency issue

We know there’s a problem with diversity in adland – one that extends beyond gender equality. So what can we do to effect change?

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Brooke Hemphill

The on-going evolution of the agency business model

Agency business model

Is the business model of today’s agencies broken, cracked or simply going through the next phase in a constant evolution?

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