Breaking Down The Borders: How Premium Content Is Going Global

Australia, we have a problem! In an age when it’s never been easier to create and share content, there are still significant supply constraints around premium quality long form and local content. How do we use technology to empower local publishers to access best in class video content without breaking the bank, whilst enabling local creators to monetise their valuable content overseas? What are the opportunities for brands and their agencies to meet their consumer across every device by aligning with this new influx of premium content across all screens?

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Grant Bingham, Head of Publisher Services ANZ, AOL Platforms, Australia