Access China Blog

Razwina Raihman

Understanding the Chinese media landscape

Australian brands looking to tap the Chinese digital consumer have their work cut out for them developing an understanding of the Chinese consumer, laws and regulations around exporting goods and, most pertinently, getting a grasp of the Chinese media landscape. “China is a very developed market so the marketing and communication principles are much the […]

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Stephen Drummond

Understanding the Foreign-Local Brand Dynamic in China

Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

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