Data

Haley Doel

Breaking Through the Barriers to Successful Website Performance

  Today’s digital world demands more from all of us. We need to tick boxes across numerous touch points – with everything working together. With all the marketing technologies and platforms we have on hand, there is one very important platform at the centre of it all – your website. Almost every marketing dollar you […]

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Catherine Cervasio

Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy

You started Aromababy in 1994 – where did the idea come from? I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist for a fashion retailer accessory supplier. It was in this second role that I came up with the idea to introduce skincare product as ‘accessories’ […]

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Shayne Mele

Access China Summit Speaker Q&A: Shayne Mele, ANZ Merchandise Manager, VIP.com

  Why is China such an exciting market for Australian brands? Australia’s retail growth is fairly flat due to minimal population growth and slow wage growth, so it makes sense for brands seeking greater growth to look abroad and with Asia at our doorstep with an enormous population shift and growth in middle-class wealth, it […]

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Allen Qu

Searching for China’s digital consumer

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Mark Abay - Content Director, Ashton Media

The intersection of data and marketing

Electricity

A marketing analytics platform has dramatically changed the way Energy Australia wrangles its data says Kier Draven.

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Marketing Specialist, Site Improve

Delivering Real World Value With Marketing Automation & Customer Journey Mapping

As the world continues to adopt more automated and technology-assisted processes across all industries, we need to make sure we don’t lose sight of the customer and recognise that delivering customer value is the return path to delivering business value.

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Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Jason Loehr – VP, Dir. of Global Media and Insights at Brown-Forman

How marketing technology is helping a 150-year-old brand to tell its story

Jack Daniels Marketing Technology

Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.

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Andrew Reid

Data partnerships: Filling the MarTech pipes

Data

Data partnerships are the future of MarTech but what do businesses need to do in order to form the right partnerships? TEG’s Andrew Reid explains.

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Richard Burns – General Manager Customer Experience and Technology at Aussie

The customer experience balancing act

CX balancing act

Customer experience is the result of a delicate balancing act of technology, people and culture says
Richard Burns, General Manager Customer Experience and Technology at Aussie.

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