Data

David Fisher – Head of Digital at Sky Media

How MarTech fits into the broadcasting mix

MarTech in the broadcast mix

MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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Grant Pattison - Senior Manager, Marketing & Sales Technology, IAG

The marketing technologist enters the CX fold

Grant Pattison

IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.

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Lindsay Rogers - Business Director, Chello

5 things from SxSW that will impact customer experience

Chello’s Lindsay Rogers fills us in on five things from SxSW that will impact the relationship a customer has with a brand in the future.

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Andrew El-Bayeh – Marketing Director, Merivale

Merivale’s end to end customer experience

Merivale

Visiting Merivale’s world-class venues is only one part of the customer experience. Merivale’s Andrew El-Bayeh outlines how the hospitality group is thinking CX before customers step foot inside.

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Mark Kessler - Head of Digital Strategy and Product Development, IAG

How start-up principles can revolutionise your organisation’s customer experience

Startup

Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.

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Rikki Webster - Head of Marketing, JAPAC, Videology

Ad tech and the art of storytelling…

Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.

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David Pisker - Head of Customer Experience, Officeworks

The evolution of customer experience

Gorilla with digital Tablet

The elements of customer experience (CX) have long existed but it’s only in the last decade they have come together to form CX as we know it, says David Pisker, National Customer Experience and eCommerce Manager at Officeworks. And the evolution is far from complete.

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Mark Abay - Content Director, Ashton Media

The top takeaways from the 2016 Programmatic Summit

2016 programmatic summit

Didn’t make it along to the sold out 2016 Programmatic Summit or keen to refresh your memory on what you heard? Check out our wrap up of the key learnings.

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Mark Abay - Content Director, Ashton Media

Why you can’t afford not to attend the 2016 Programmatic Summit

Programmatic Summit Audience

Next week’s Programmatic Summit is a must attend and here’s why.

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