Data

JJ Eastwood – ‎MD, Australia & NZ, Rocket Fuel

Programmatic and the future of the Super Bowl ad

Super bowl

Will the attraction of Super Bowl advertising be usurped by the opportunities programmatic TV has to offer in the coming years? Rocket Fuel’s JJ Eastwood asks the question.

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Mark Abay - Content Director, Ashton Media

Programmatic has the power to build a better internet

Better targeting and ads delivered programmatically can lead to a better online experience for consumers and advertisers says Dave Osborn from AppNexus.

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Mark Abay - Content Director, Ashton Media

CX: A multiple decade initiative

Kerry Bodine

Customer experience expert Kerry Bodine says even companies already implementing CX initiatives are aware there’s some way to go and it’s an ongoing quest that isn’t likely to be ‘solved’ anytime soon.

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Mark Abay - Content Director, Ashton Media

The future of programmatic is servicing customers

Vic Walia

While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.

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Tom McCann - Senior Analyst, Forrester Research

Companies are failing at delivering on their promise of a true omni-channel experience

2015 CX Forum

If the 2015 Customer Experience Forum highlighted one point, it was that siloed organisational structures are to blame for many companies missing the mark when it comes to omni-channel experiences, says Forrester’s Tom McCann.

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Adam Novak - Head of Customer Experience, NIB Health Funds

Leveraging positive feedback to improve the customer journey

Focus on the positive when it comes to your customer feedback, says nib’s Adam Novak. The results have the power to impact your entire business and the customer journey.

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Mark Abay - Content Director, Ashton Media

Will programmatic really take on the job of content creation?

Robot

Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.

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Mark Abay - Content Director, Ashton Media

In five years time our data could be more valuable than our 620 store real estate portfolio

Phone in store

7-Eleven is proof positive that building a data strategy can add untold value to your business.

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Mark Abay - Content Director, Ashton Media

Top 7 takeaways from the 2015 Data Strategy Symposium

Top 7 takeaways

With three action-packed days of data strategy chat to reflect on, we’ve put together this cheat sheet of the top seven takeaways.

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Lucan Creamer

Data-driven marketing: the biggest change to business in years

Events Melbourne – City of Melbourne runway

Ahead of his keynote presentation at the upcoming Data Strategy Symposium, Lucan Creamer, Executive Manager of Commercial and Marketing at Events Melbourne – City of Melbourne, explains the monumental impact data-driven marketing has had on how he does business.

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