Getting context right to improve customer experience is now a “must have.” What does contextual marketing mean in practice? Here are a few examples:
How do you build a culture that can respond well to the marketplace, touch people, move them and create loyalty and magical customer experience moments?
Every culture operates on the 3 cultural elements of control, relationship and development. Your organisation’s future depends on the right mix of these.
If you are easy to do business with, customers will keep coming back. So what big thing is standing in the way of your strategy for low customer effort?
Corporate Anthropologist Michael Henderson shares insights into the nature of organisational culture and how to use this to improve customer engagement.
It’s time to start thinking outside the box. How do you engage your organisation across the board to get better innovation and creativity?
Are you investing in creating effortless experiences? To win customer loyalty, you may need to forget the bells and whistles and just solve their problems.
Today and in the future, shopping will look very different. Consumer behaviour is changing so the way we deliver our brand experiences will need to change.
Genuinely effective customer experience management requires a top-down strategy based on broad and extensive cultural change. How does this work?
In this interview from Customer 360 Symposium, Stan Phelps of 9 INCH Marketing shares insights into the customer experience from a psychology perspective.