Why the ad tech skills shortage isn’t all it’s cracked up to be

Warning brain drain

There’s a buzzword that seems to crop up whenever an industry becomes more competitive: “skills shortage”. But is ad tech’s all it’s cracked up to be?

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Ashton Media’s Top 10 posts of 2014

The best vision is insight

Ashton Media’s new CX and Marketing hub published 48 posts from a range of influential authors in 2014. Here are the top 10 posts for the year.

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How organisation culture affects team dynamics

Is there a connection between organisation culture and team dynamics? Corporate anthropologist Michael Henderson says yes and shares his insights here:

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Engage your organisation to ‘think outside the box’

It’s time to start thinking outside the box. How do you engage your organisation across the board to get better innovation and creativity?

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Leadership and Customer Experience Management

Genuinely effective customer experience management requires a top-down strategy based on broad and extensive cultural change. How does this work?

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