A marketing analytics platform has dramatically changed the way Energy Australia wrangles its data says Kier Draven.
data, data wrangling, datorama, energy australia, marketing analytics
Marketing technology has revolutionised the sales approach of this health and lifestyle club chain with surprising results.
andrew savage, next gen
Rob Brown, head of digital at global education provider Navitas, says businesses that don’t know how to truly utilise marketing automation platforms are playing a dangerous game with their brand.
automation, marketing technology, navitas, rob brown
Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
marketing, marketing technology, martech, media
The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.
andy lark, martech, technology