Media

Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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Mark Kessler - Head of Digital Strategy and Product Development, IAG

How start-up principles can revolutionise your organisation’s customer experience

Startup

Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.

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Mark Abay - Content Director, Ashton Media

Programmatic: The three biggest challenges

Programmatic Hot Topics 2016

Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.

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Rikki Webster - Head of Marketing, JAPAC, Videology

Ad tech and the art of storytelling…

Despite the rise of ad tech, cracks between creative and programmatic remain. Rikki Webster, Marketing Director JAPAC at Videology explains how to bridge these two worlds.

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David Pisker - Head of Customer Experience, Officeworks

The evolution of customer experience

Gorilla with digital Tablet

The elements of customer experience (CX) have long existed but it’s only in the last decade they have come together to form CX as we know it, says David Pisker, National Customer Experience and eCommerce Manager at Officeworks. And the evolution is far from complete.

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Mark Abay - Content Director, Ashton Media

The top takeaways from the 2016 Programmatic Summit

2016 programmatic summit

Didn’t make it along to the sold out 2016 Programmatic Summit or keen to refresh your memory on what you heard? Check out our wrap up of the key learnings.

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Mark Abay - Content Director, Ashton Media

Why you can’t afford not to attend the 2016 Programmatic Summit

Programmatic Summit Audience

Next week’s Programmatic Summit is a must attend and here’s why.

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JJ Eastwood – ‎MD, Australia & NZ, Rocket Fuel

Programmatic and the future of the Super Bowl ad

Super bowl

Will the attraction of Super Bowl advertising be usurped by the opportunities programmatic TV has to offer in the coming years? Rocket Fuel’s JJ Eastwood asks the question.

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Mark Abay - Content Director, Ashton Media

Programmatic has the power to build a better internet

Better targeting and ads delivered programmatically can lead to a better online experience for consumers and advertisers says Dave Osborn from AppNexus.

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Mark Abay - Content Director, Ashton Media

CX: A multiple decade initiative

Kerry Bodine

Customer experience expert Kerry Bodine says even companies already implementing CX initiatives are aware there’s some way to go and it’s an ongoing quest that isn’t likely to be ‘solved’ anytime soon.

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