Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.
Like any burgeoning industry, programmatic is not without its opportunities and, of course, challenges. At the 2016 Programmatic Summit, a representative panel tackled three of the most high-profile issues: adblocking, viewability and ad fraud.
The elements of customer experience (CX) have long existed but it’s only in the last decade they have come together to form CX as we know it, says David Pisker, National Customer Experience and eCommerce Manager at Officeworks. And the evolution is far from complete.
Didn’t make it along to the sold out 2016 Programmatic Summit or keen to refresh your memory on what you heard? Check out our wrap up of the key learnings.
Customer experience expert Kerry Bodine says even companies already implementing CX initiatives are aware there’s some way to go and it’s an ongoing quest that isn’t likely to be ‘solved’ anytime soon.