While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.
If 2015 wasn’t the year of programmatic, 2016 certainly will be. In anticipation of the 2016 Programmatic Summit, we spoke to some of the biggest names in the space to pinpoint the trends to watch out for.
If the 2015 Customer Experience Forum highlighted one point, it was that siloed organisational structures are to blame for many companies missing the mark when it comes to omni-channel experiences, says Forrester’s Tom McCann.
Ahead of his keynote presentation at the upcoming Data Strategy Symposium, Lucan Creamer, Executive Manager of Commercial and Marketing at Events Melbourne – City of Melbourne, explains the monumental impact data-driven marketing has had on how he does business.
The ad tech industry has become increasingly fragmented and has lost its focus on consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. (This post is by Eileen Yu and was originally published on ExchangeWire)
Dave Osborn provides his predictions for programmatic in Australia for 2015. Meet Dave at the Programmatic Summit 2015 in Sydney on March 5th.