Media

Mark Abay - Content Director, Ashton Media

The future of programmatic is servicing customers

Vic Walia

While it currently works as a direct response channel, Vic Walia, Senior Director of Brand Marketing for Expedia, says programmatic is on the path to becoming so much more for brands and consumers.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2016

Programmatic trends

If 2015 wasn’t the year of programmatic, 2016 certainly will be. In anticipation of the 2016 Programmatic Summit, we spoke to some of the biggest names in the space to pinpoint the trends to watch out for.

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Tom McCann - Senior Analyst, Forrester Research

Companies are failing at delivering on their promise of a true omni-channel experience

2015 CX Forum

If the 2015 Customer Experience Forum highlighted one point, it was that siloed organisational structures are to blame for many companies missing the mark when it comes to omni-channel experiences, says Forrester’s Tom McCann.

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Mark Abay - Content Director, Ashton Media

Will programmatic really take on the job of content creation?

Robot

Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.

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Mark Abay - Content Director, Ashton Media

In five years time our data could be more valuable than our 620 store real estate portfolio

Phone in store

7-Eleven is proof positive that building a data strategy can add untold value to your business.

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Mark Abay - Content Director, Ashton Media

Top 7 takeaways from the 2015 Data Strategy Symposium

Top 7 takeaways

With three action-packed days of data strategy chat to reflect on, we’ve put together this cheat sheet of the top seven takeaways.

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Lucan Creamer

Data-driven marketing: the biggest change to business in years

Events Melbourne – City of Melbourne runway

Ahead of his keynote presentation at the upcoming Data Strategy Symposium, Lucan Creamer, Executive Manager of Commercial and Marketing at Events Melbourne – City of Melbourne, explains the monumental impact data-driven marketing has had on how he does business.

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Gavin Stewart - Marketing Director, Ashton Media

Australia’s digital transformation: How far have we come in 12 months?

Kuba Tymula

Ahead of next month’s Data Strategy Symposium, Kuba Tymula, CEO of Harris Partners, looks at the progress being made with data and digital transformation Down Under.

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Mark Abay - Content Director, Ashton Media

Ad Tech industry losing sight of the consumer, needs disclosure

The ad tech industry has become increasingly fragmented and has lost its focus on consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust. (This post is by Eileen Yu and was originally published on ExchangeWire)

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Dave Osborn - VP Sales, Asia-Pacific at AppNexus

High stakes, disruption, and innovation: Programmatic in Australia

Dave Osborn provides his predictions for programmatic in Australia for 2015. Meet Dave at the Programmatic Summit 2015 in Sydney on March 5th.

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