Jul 27, 2017
Highlights from Programmatic Forum – Programmatic Beyond Screens
How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.
Jul 27, 2017
How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.
Feb 14, 2017
The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.
Feb 7, 2017
Brands don’t have to take programmatic in-house. They can rely on media agencies to handle the buying but it still pays to have your head around programmatic says Beth Reilly, Head of Global Media and Consumer Engagement, Motorola Mobility.
Jan 17, 2017
Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.
Nov 24, 2016
Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
Nov 9, 2016
Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.
Nov 2, 2016
Data partnerships are the future of MarTech but what do businesses need to do in order to form the right partnerships? TEG’s Andrew Reid explains.
Oct 24, 2016
MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.
Oct 5, 2016
The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.
Jul 27, 2016
The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.