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Pernod Ricard Winemakers take a big seat at the programmatic table

Pernod Ricard Winemakers

An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.

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Will programmatic really take on the job of content creation?

Robot

Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.

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TREND ALERT – In-house vs Agency: the pros and cons of managing your own digital spend

There are solid arguments both for sides but ultimately the decision will depend upon your business needs.

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Data-driven marketing technologies and their role in modern marketing – part 3

Keynote speaker Travis Wright shares his insights and a number of great tools in part 3 of his presentation on data-driven marketing technologies.

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Intelligent Experiences: where CX meets Tech

How can the principles of Intelligent Experience help you develop better, higher-delight customer experiences that are more profitable at the same time?

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The future of business, media and advertising – The next 5 years

Humans marketing big data

In the next 5 years we are likely to see science-fiction-like innovations. Which economic trends will impact the future of business, and how? Find out here:

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