An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.
There are solid arguments both for sides but ultimately the decision will depend upon your business needs.
Keynote speaker Travis Wright shares his insights and a number of great tools in part 3 of his presentation on data-driven marketing technologies.
In the next 5 years we are likely to see science-fiction-like innovations. Which economic trends will impact the future of business, and how? Find out here: