An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.
brands, in house, pernod ricard, programmatic, wine
Edge’s Richard Parker says no but others disagree. We wade into the unknown future of the relationship between programmatic and content marketing.
content marketing, programmatic
There are solid arguments both for sides but ultimately the decision will depend upon your business needs.
Keynote speaker Travis Wright shares his insights and a number of great tools in part 3 of his presentation on data-driven marketing technologies.
How can the principles of Intelligent Experience help you develop better, higher-delight customer experiences that are more profitable at the same time?
In the next 5 years we are likely to see science-fiction-like innovations. Which economic trends will impact the future of business, and how? Find out here: