Commercial Director, Ashton Media
Ph: +61 2 8228 6900
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In light of Google’s two-year countdown to Chrome’s blocking of third-party cookies, never have such words rung truer. Marketers and publishers stand clutching their attribution models, staring with mawkish eyes at the interests, behaviours and motivations of their consumers—data gleaned from the heyday of the open internet, cookies and UTMs—wondering how they’ll capture such rich data in a cookie-less world. Read the full story here.
So, you’re embracing CX? Here are five tips to change the way you work. Many companies preach that they know their customers, but what does it take to restructure your entire business around that promise? Read the full story here.