Adam Holster

Director, Customer Research & Analytics


Adam is a 16 year professional in the Financial Services industry focussed on leveraging data and analytics to drive outcomes and satisfy curiosities. He leads the Customer Research and Analytics team within NAB’s Business & Private division. This team provides insights for businesses within industries key to Australia’s economic growth. Adam is passionate about building data literacy as a core capability of any role. When Adam is not connecting with customers or leading analytics teams, he can be found spending time with his wife and three children or cycling the hills of Melbourne.

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