Alexandra Piercy

National Marketing Manager


Alex is an experienced senior marketer with an enthusiastic and innovation-driven mindset. In my current role as the Senior Marketing Manager for Coles online, I lead a team of passionate marketers focused on marketing strategy and execution across digital and traditional channels. In my previous role in flybuys, I was responsible for Programmatic Media and flybuys’ addressable audiences across digital platforms.

Prior to joining Coles I was an Accenture consultant for 5 years. Within Accenture’s Digital consulting business – Accenture Interactive, I worked closely with Business stakeholders across Retail, Consumer Goods and Media with a focus on digital marketing, media, customer experience and digital strategy to support the transformational agendas of market-leading organisations.

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