Aymen Ismail
Head of Customer Engagement Solutions
smart Europe
Aymen Ismail is a disrupter in customer engagement and customer experience with over 23 years of proven leadership. Recognized as a three-time Customer Engagement & Contact Center Industry Champion and CX Influencer of the Year 2024, Aymen brings a unique blend of innovation, empathy, and disruption to the evolving CX landscape.
As the Head of Customer Engagement Solutions at smart Europe GmbH, Aymen is at the forefront of redefining how brands connect with customers in the digital age. Prior to his role at smart, Aymen spent 5 years at Mercedes-Benz, where he led transformative initiatives to elevate customer engagement and service excellence across the world, cementing a reputation for delivering results that combine technological advancements with a human-centric approach.
His revolutionary OmniSphere Customer Engagement strategy, introduced in his book “Echoes of Disruption: Reimagining Customer Engagement for the Future”, has set a new benchmark for human-centric, forward-thinking strategies.
Aymen’s perspective is shaped by his global experience, spanning the luxury services of the Middle East, customer-first cultures in Asia, practical European efficiencies, and North America’s profitability-driven focus. He is a passionate advocate for diversity, blending his Dutch-Egyptian heritage into every interaction, strategy, and keynote.
An industry disruptor at heart, Aymen believes in the mantra: “Disrupt or Die.” He has led countless organizations and audiences to rethink their approach to CX, placing technology as an enabler but always keeping humanity at the core.
Whether speaking at international conferences, advising leaders, or engaging with emerging talent, Aymen captivates with thought-provoking insights, relatable storytelling, and an authentic voice. A futurist in AI and IoT, he challenges businesses to innovate, evolve, and embrace the future with purpose and trust.