Brandon Blanc is a distinguished leader in digital transformation and conversational AI, currently serving as the Principal Product Manager for Conversational Care at Qantas. Brandon spearheads the strategic direction of Qantas’ digital conversational care initiatives across web, app and social media channels.

Leading multiple squads comprising product owners and business analysts, Brandon is focused on optimising both customer and employee experiences. His expertise lies in developing integrated conversational AI, messaging and help and support products that create seamless omnichannel experiences for Qantas customers.

Prior to joining Qantas, Brandon held the position of Senior Manager, Transformation & Delivery (Conversational Banking) at Commonwealth Bank. There, he was instrumental in executing the ‘Customer Service Direct’ (CSD) strategic objectives, with key responsibilities for delivering a fully integrated conversational banking programme. His work at Commonwealth Bank significantly increased digital conversations across automated and messaging capabilities, effectively meeting more customer needs through innovative digital solutions.

With his proven track record in digital transformation and conversational AI implementation across major Australian companies, Brandon brings valuable insights on leveraging technology to enhance customer experience in the digital age.

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