Candice Liew

Head of Customer Strategy and Insights


Candice is a highly experienced product and marketing executive with over 15 years in the financial services and health industry. Candice is passionate about creating shared value where customer outcomes can be directly linked to company performance. She enjoys uncovering customers’ needs and understanding their behaviours to deliver compelling and relevant propositions that will deliver value to both the customers and organisations.

Candice’s professional experience includes product and marketing roles with Aware Super, Colonial First State, the Head of Vitality for AIA Australia, the Chief Marketing Officer for Defence Health and most recently Flybuys as their Head of Customer Strategy & Experience. 

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