Catherine Cervasio is known as a pioneer in the natural skincare industry, having developed Aromababy – the first natural and organic brand for mother and baby, in 1994, creating a new category in retail. With more than two decades of brand heritage and efficacy with sensitive skin, Aromababy is now sought after by mothers and health professionals searching for a premium, trusted products. Catherine holds a Diploma in Aromatherapy and is a trained Infant Massage Instructor.
Catherine has experience in the areas of natural personal care (product development, consultancy, and education), baby products, international trade, marketing, and branding, spanning over two decades. She is a published freelance writer across a range of sectors from business to beauty, travel, and style including in the Chemist Warehouse glossy magazine “House of Wellness”, The CEO Magazine and Provincial Living. She is a regular contributor to The Science of Beauty magazine and Pharmacy Daily.
Catherine has presented at both State and Federal levels, including for Trade Victoria and Austrade. She has also presented for Asialink, Alibaba, China International Beauty Expo, Melbourne University, ANZ, Women in Global Business and various other organizations, on topics covering women in business, export, and entrepreneurship.
Catherine has conducted wellness workshops to both health professionals and consumers in several regions including Dubai, Hong Kong and China. Comfortable as the ‘face’ of not only her brand, but often her industry, she is regularly in the media and her business success story has been used as a teaching tool to educate tertiary students, including by Pearsons, (Marketing). She has also produced and presented segments from organic skincare to baby massage, fashion (Spring Racing Carnival) cooking with kids (Foxtel) and spa care for a range of television programs.
Catherine purposely scaled back her brand until 12 months ago, to focus on her family. She recently resumed a growth strategy and divides her time between managing the Aromababy brand, consulting on two external brand projects and providing her workshops. A dedicated and committed advocate for supporting and empowering women, particularly those who are disadvantaged in the community, Catherine is passionate about ‘making a difference’.
An early adopter of the China opportunity commencing in 2008, Catherine’s were the first Australian baby products to be approved for retail sale in the region. She currently travels to China every 6-8 weeks to provide training, education and build brand awareness.
Catherine was a recent winner of the National HKABA Export Award and won both CIBE China (Most Popular Natural Brand) and TBPA China (Best Brand Experience in 2017. Catherine was recently selected to participate in the first Australian all women’s trade delegation to China as part of the Victorian Government’s Women in International Business initiative.