Clare Firth
Head of Design
Zurich Insurance
Clare Firth is Head of Design at Zurich Australia and has over 12 years’ experience in design strategy, HCD and insight-led innovation across Australia, Europe and the US. Clare is coffee-dependent, mildly funny and travel-obsessed – she gets a kick out of pushing the boundaries and has a habit of asking “why not?” when she hears “no”. She has worked across many industries as a strategic design consultant, co-founded an early-stage incubator in San Francisco, holds an MBA in Design Strategy, and currently sits on the Expert Advisory Panel for the Australian Design Council, supporting their ambition to drive design adoption and maturity in Australia.
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