Dan Eadon

Dan has been with Optus for 11 years in various senior roles across digital and eBusiness – including a 5-year stint as the eBusiness sales and strategy manager.

A key project was to drive the Digital personalization program which enabled Optus to deliver personalized experiences on and off the domain, enabling lower cost per acquisition and increased conversion rates.

His current role gives him end-to-end accountability for the performance optimization and evolution of Optus’ digital platforms.