Dana is the current CMO for Discovery Holiday Parks, where she’s encouraging the country to revisit the great Australian Holiday. She has a wealth of experience in the tourism, online and e-commerce markets. She has spent the last decade running her own lifestyle business, a luxury lodge based hiking experience which she grew from scratch to a profitable multimillion dollar unique tourism experience. Simultaneously, she established and served as the Chair of the Board for Tourism Australia’s Great Walks of Australia supporting the growth of Australia as a luxury walking destination. She’s had a highly progressive career becoming the Director of Marketing of a $200 million coach touring business before the age of 30. She also ran marketing and operations for the Australian start-up of Travel.com.au and Lastminute.com.