Daniel “Pancho” Gutstein
CEO
Forty Winks
Daniel “Pancho” Gutstein is a revered retail business professional with over 20 years’ industry experience.
Since the turn of the century, Pancho has led strategy, marketing and merchandising teams for brands across Australia and the United States.
Growing up in New York with his older brother and twin sister, Pancho studied at Princeton and Columbia Universities and explored an interest in acting before finding an enduring passion and knack for digital marketing. His career started at Doublespace, a digital brand agency based in New York City, before joining Graco Children’s Products (A Newell Rubbermaid Company) where he went on to become Director of Global Brand Marketing.
In 2009, Pancho made the move into sportswear by joining PUMA North America as Senior Director of Strategic Planning based in Boston, Massachusetts. Within two years, he was promoted to Senior Vice President of Merchandising, reporting into the President of the region. Following almost a decade of building impressive brand momentum and sales, Pancho was appointed General Manager of PUMA Oceania and relocated to Australia with his family in 2017.
Over the past six years, Pancho has tripled the market’s turnover, led local teams through a global pandemic, and had thebrand’s APAC region twice recognised by the Top Employers Institute.
Pancho commenced as CEO, Forty Winks Franchising Pty Ltd. from mid-January 2024.
Outside of work, Pancho is a keen basketballer and enjoys Yoga and lazy Sundays with his wife and two young daughters.
