Erika Williams

Head of Research


As Head of Research at Sportsbet, Erika is responsible for setting and driving a company-wide framework to enable better commercial decisions and customer experiences; using a range of tools to build customer insight and enable customer empathy for every single Sportsbettor….because creating brilliant experiences requires every person, to be closely connected to our customers.

A dynamic senior executive and ex-agency head here and in London, Erika has a proven track record of a profitable brand and business growth; having consulted and worked with some of the best, locally and globally.

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