Fernando Samaha

Head of Customer Experience

Australia Post

Passionate about improving the way things work, Fernando has substantial experience in solving business problems and managing complex implementations, balancing tactical and strategic outcomes.

A believer in the power of customer feedback to drive change, he is an expert in designing and deploying voice-of-customer programs and using these to shift company culture and design and deliver customer experiences to match.

Fernando has helped connect organisations with their customers across a diverse range of industries, from financials services through to explosives manufacturing, from stadia and hospitality through to community services.  He also has more than 10 years’ strategy consulting experience, with significant international exposure, having worked with leading institutions in the logistics (courier, express, parcel), energy/resources and financial services industries.

Fernando has a Bachelors degree in Environmental Engineering from the UNSW, and an MBA from INSEAD (France), graduating with Distinction.


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