Gab Oldaker is a highly experienced entertainment and tourism marketing professional working for over 20 years’ across leading brands including The Mail on Sunday (UK), Herald Sun, Citysearch.com.au, Madman Entertainment, Roadshow Films, The Walt Disney Company and is currently the Head of Marketing & Digital for Experience Melbourne at The City of Melbourne. She brings a wealth of experience across Integrated communication, strategic partnerships, high-impact brand marketing and direct to consumer digital audience engagement. Recognised as passionate about taking a customer data and insight driven approach to align strategies for a seamless end to end customer experience, she plays a pivotal role in driving visitation and spend to the City. In 2023 her team was awarded Best use of Content at the Mumbrella Travel Marketing Awards and Winner of Best Victorian Tourism Marketing at the Victorian and Australian Tourism Industry Awards.

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