Hayley Cameron
Digital Commercial Manager
SBS
Hayley Cameron’s background is in Digital Media since the late 90’s. She held an Online Advertising Operations role at Excite and led two Sales Account Management roles at ZDNet / CNET and Yahoo! before commencing cross-platform sales and sponsorship specialty at Yahoo!7. She launched Network TEN’s Digital Media Sales division and grew digital revenue across flagship TEN properties for 5 years before moving to SBS as National Digital Sales Manager.
Hayley built digital Sales skillset into the TV sales team and expanded programmatic and cross-platform sales capabilities across SBS’s expanding digital offering with a focus on Video and SBS On Demand.
Currently, she holds the role of a Digital Commercial Manager and is responsible for the monetisation of digital inventory across all of SBS’s 24 platforms including Desktop, Mobile, Tablet and other connected devices, driving programmatic strategy and processes across Display, Video, TV and Audio inventory and managing Digital Commercial team responsible for ad operations, automation, pricing, inventory and reporting.
