Ingrid Purcell

Ingrid Purcell is ME’s Chief Experience Officer. She joined ME in 2014 as the Brand and Digital Director and was appointed to the ME executive team in August 2017. Ingrid is focused on helping ME transform its customer experience – delivering on the expectations of the bank’s customers and delighting them in the process. Prior to joining ME, Ingrid led large teams working as a business director at creative digital agencies in London and Sydney. She has worked with a range of companies across the financial services, fast-moving customer goods (FMCG) and technology industries, and helped to create and implement digital brand transformation.