James Bayes
Vice President - ANZ
The Trade Desk
James Bayes serves as ANZ Vice President, where he oversees all business in Australia and New Zealand, with a particular focus on expanding the Connected TV business and building our market footprint.
In Bayes brings nearly twenty years of experience in senior digital, sales leadership, technology and media agency roles in Australia, United Kingdom and the United States. He joined The Trade Desk from Seven Network, one of Australia’s largest integrated media companies, where he led all aspects of the company’s digital commercial operations. Bayes has been at the forefront of data-driven addressable TV in Australia and brings a wealth of hands-on experience in the rapid transformation of the
broadcast industry.
