Joanna Derry is a global brand and marketing insights strategist who loves working with similarly passionate professionals to grow and develop consumer-centric businesses. She is passionate about understanding cultural impact within people’s behaviours and motivations and how it plays out in the marketing sphere. She has led insights projects in more than 50 countries across the globe having lived and worked in a few as well.

Joanna doesn’t believe the consumer comes first, she believes that true consumer insight will unlock the future for your brand, if only you know where to seek it out.

Joanna currently works for Nestlé Oceania as Head of Consumer Insights & Corporate Brand, where she has a leadership role across the organisation to drive consumer and shopper centricity for business growth as well as managing the Nestlé corporate Brand and its programs. She has also held roles at Procter & Gamble and a European online marketplace.

Joanna is an award-winning industry presenter who loves to champion consumer-centricity in various forums when she is not travelling in her spare time immersing herself in the many cultures of the world. She believes in never doing the same thing twice and is in a constant internal battle between her analytical brain and her creative brain. She loves nothing more than a good laugh and believes that although we should take our work seriously, we should never take ourselves too seriously!

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