Head of Customer Insights
Endeavor Drinks Group
Getting her first taste of market research as a student running blind taste tests on potato chips, Karen has been passionate about understanding what makes people tick ever since. With over 20 years of experience working in market research and insights on both agency and client-side, Karen has worked across a range of industries from Tobacco to Healthcare. In her current role, Karen heads up the Customer Insights Team for Endeavour Drinks.