Lauren is a commercially-minded product development and marketing professional with 14+ years experience building and supporting enterprise software for global use, working in Sydney, London and Helsinki at various times. During her career, she has worked across the Ad Tech and Gaming industries building products for audiences ranging from hundreds of advertising agencies and trading desks through to proprietary platforms for internal use.

She is currently the Product Owner for Unpacked by Flybuys, working to connect advertisers to their core retail audiences through audience insights, activation and measurement and attribution. She is also a member of the IAB Data Council.

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