Lucinda Barlow

APAC Senior Marketing Director


Lucinda leads Uber’s APAC marketing team responsible for connecting consumers and earners to Uber’s mobility and delivery solutions across Australia, NZ, India, Japan, South Korea, Hong Kong and Taiwan. Prior to this, Lucinda led global consumer and product marketing for
YouTube, bringing YouTube to two billion daily users globally. She built and led product and responsibility marketing, launched YouTube’s slate of ad-supported original shows and scaled YouTube’s Culture & Trends operation globally. Prior to moving to California,
Lucinda led Google’s marketing and communications teams in Australia and NZ for seven years, where she was responsible for bringing the best of Google, YouTube, and hardware to Australians and New Zealanders, helping large and small businesses grow online and building Google’s brand, reputation and marketing partnerships.

She brings over 20 years experience working in Internet and mobile in Asia, the US and UK. Before Google, Lucinda was VP Marketing for Symbian where she led a global team promoting smartphone technology and building Symbian’s first office in China. She has worked in two
Internet start-ups and at BHP as a mission critical systems engineer. Lucinda holds first class honors degrees in Electrical Engineering and Computer Science, and an MBA from INSEAD. She returned home to Sydney’s beaches in 2019 with her husband and three children and is looking forward to getting back on the road throughout Asia when the world reimagines movement.

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Lucinda Barlow
Lucinda Barlow