Lucy Jack
Head of Media, Member Marketing & Analytics
HCF
I am an experienced strategic marketing and AdTech leader with over 20 years of experience in Marketing, Personalisation, MarTech and AdTech, Digital, and eCommerce across various industries, including Health Insurance, Telecommunications, Lifestyle & Entertainment, and Financial Services.
I’m passionate about empowering marketers to create journeys and audiences with the right tools and knowledge, to enable data-driven decision-making, and continuous cycle of improvement and optimisation. I’m always exploring new ways to utilise technologies to push the boundaries of what’s possible in marketing and create innovative solutions that improve customer experiences and drive business growth.
I am currently the Head of Media, Member Marketing & Analytics at HCF Australia.
