A second generation (his Father ran direct marketing for IBM in the 70’s & 80’s) and evangelical performance marketer, Mark has been immersed in the digital marketing space pretty much since its inception (online since 1984 in fact): working on both agency and client-side in Europe, USA and Asia.

Mark is CMO for The Economist – he’s worked for them based out of the USA and London. Now working out of New York, his main task is to oversee brand stewardship and marketing … ensuring that advertising and circulation revenues are optimised.

Immediately prior to joining The Economist, he was EVP Asia Regional Director at the advertising agency McCann (based out of Hong Kong). There, he was responsible for both the MRM/McCann network regionally and was also the digital marketing‘go-to’person across Asia.

He has managed the development of dozens of digital initiatives and advertising campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; Diageo; General Motors; Google; Guinness World Records; HSBC; Intel; Microsoft; Stella Artois and Unilever (to name but a few).

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