Mark Earls

Mark “HERDMeister” Earls is a writer, strategist and consultant in marketing and communications.

He’s a leading thinker on brands and behaviour and best-selling and prize-winning author:
“Welcome to the creative age” Wiley 2002
“Brand New Brand Thinking” Kogan Page 2003
“Herd: how to change mass behaviour by harnessing our true nature” Wiley 2007
“I’ll Have What She’s Having – Mapping Social Behavior” MIT Press 2011 (with Profs Alex Bentley and Mike O’Brien)
“Copy Copy Copy” (Wiley late 2014)

He’s now particularly interested in emerging social models of behaviour (he was one of the first to describe in marketing and management) and how we can put them to work in marketing, management and social policy to go faster, better and with more fun along the way.

Working with interesting people to do interesting things in interesting ways

Gavin Stewart - Marketing Director, Ashton Media About Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.