Matt Barden

Head of Ad Tech & Measurement


Matt is responsible for the maintenance and development of the ad-tech stack for Streamotion, which supports streaming brands Kayo, BINGE and Flash. With a background in performance media, Matt’s key focus is ensuring in-house trading teams have everything at their fingertips to activate, measure and optimise campaigns as efficiently as possible. Matt works closely with Data, Tech and Audience Enablement teams on the evolution of Streamotion’s ad tech stack to ensure it remains sophisticated and relevant as the digital landscape evolves.

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