Matt Newell

Partner & CEO

The General Store

Matt Newell is a global speaker and innovation strategist who works with business leaders around the world to turn information into insights, and help businesses develop high impact customer experiences.

In 2012, he founded the retail strategy and innovation company, The General Store, which has been recognised globally including winning the ‘Best Design Studio – Large’ at this year’s Sydney Design Awards.

He also sits on the advisory board for the Masters of Marketing program at Swinburne University.

Matt has worked with some of the leading retailers in Australia like THE ICONIC, Rebel Sport, Marley Spoon, Freedom, Supercheap Auto, Hamilton Island, BMW Australia & BCF.

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