Michael Whiteside
General Manager
Cadreon Melbourne
Michael is an experienced leader in programmatic media, data and technology with 13 years experience across global publishers, agencies and technology platforms.
Within IPG, Michael is responsible for leading Cadreon, the Mediabrands programmatic activations division focused to functionalise addressable media. A component of his role is to support the launch and growth of programmatic solutions including Digital OOH.
Empowering brands to utilise their 1st party data for audience distillation has been a passion throughout. Multiple Ad-tech & Mar-tech roles have allowed Michael to achieve acquisition objectives for brands, whilst programmatic channel diversify now brings to life the same capabilities for branding purposes.
