Mike Wittenstein

Mike Wittenstein started IBM’s first customer experience practice in 1999. Since then, under the Storyminers® name, he has been using experience design as a business strategy to positively impact retailers and the businesses that support them. His clients have enjoyed over $1.5B in sales impact as he helps them focus on the human element in addition to the bottom line.

Mike is a global experience designer, consultant and speaker with over two decades of experience. His work has taken him to more than 25 countries and he has helped over 400 companies. His expertise is in using customer experience design as a strategy for increasing sales and profit. He helps leaders and their companies find the kind of differentiation customers notice and competitors find impossible to replicate.

Mike knows how to effectively blend design, technology, operations, marketing, mobile, and people. He’s got a gift for sharing experiences through keynotes, board meetings, or on the showroom floor with sales associates. He brings “in the trenches” know-how from a wide variety of service businesses including many retailers. Mike is approachable, knowledgeable, and most of all authentic. He’s got a passion for his craft and a great way with stories.

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